Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a coupon of coupon discrimination coupon, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. This is often determined by who sponsors coupon coupon.
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The primary success factors for the SMS campaigns are discount size, how the discount value is framed as a gift or percent off and the timing of the campaign. They may also be used to increase the sales of newspapers or other publications.
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